The Marketers Edge

I’ve had a couple of emails last week that asked me for information on list building. I posted several articles on list building a while ago and even though list building is a constant thing that we internet marketers do, there is always something new to learn.

There are many experienced list builders on the internet. It is an indispensable tool to all marketers. I have several mentors that I still continue to learn from.

Mike Filsaime was one of the first list builders that I learned from, his viral techniques helped me understand the power of giving free products away in exchange for an email address and then “allowing” your customers to help you create a huge list through the power of the viral effect.

Not knowing the many techniques associated with list building, I neglected it for almost 2 years when I first started marketing on the internet. Rationalizing that once I had sold my product to this person I could always go back to sell them another and another. That is the general idea behind building a responsive list.

Being new to internet marketing and list building I did not build a relationship with all my customers. In turn my customers did not know who I was after the first sales and were not open to receive offers from me. Big mistake!

So I learned from that mistake and recommend that if you plan to make a living on the internet as a marketer you need to nurture a relationship with your customers. You need to stay in touch with them and you need to find out what they want and market whatever that is to them.

Provide value for your customers, market only products that you use or have tested and are willing to stand behind and they will be responsive to your offers.

If you are new to list building and do not know an autoresponder from a WYSIWYG editor here is a Link to a video for creating your first Autoresponder:

http://www.ebooksinstantly.com/List/tutorial/FlashCreateAList/

Till the next time,

Stay focused . . . .