The Marketers Edge

Web 2.0 Evolving Internet Marketing

Being away from The Marketers Edge has given me an opportunity to just lurk for a while and observe how internet marketing is transforming itself. At the expense of losing alexa rankings and traffic (which, by the way, was an expensive lesson to learn) I’ve found that many marketers and online businesses have changed the way they are doing business online.

Many marketers and online businesses used to devote countless hours and money at the science of Search Engine Optimization. It seems Google is now dictating to everyone (who equates search engine rankings up there with traffic generation) how the of content of your website will influence your search engine rankings.

We always knew that original quality content was important to the life of your internet business, but we never expected that it would be a requirement for our sites to contain so much original content.

So, these days you can do a search on any subject and find that blogs are ranking very high in the search results. The SEO experts are now recognizing that constant new content is the reason why search engines are returning such findings. Bill Gates in his infinite wisdom told us that “content will be king one day” over 10 years ago.

Many marketer and businesses alike have discovered the benefits of publishing a blog that adds value to its customer base and community. If you have a question, or have an answer there is a blog that will fill that need. If you have a common problem or you have a solution many netizens are looking for help online instead of the traditional friend and family network.

If you are a beginner, there are many resources now where you can find out all that you need to know to create your own blog. Websites like blogger.com can help you create your blog in a few minutes. If you are a more advanced Wordpress may be the answer for you.

Adsense ads, RSS feeds and Widgets populate the majority of blogs from most complex to the simplest. The blogosphere has spawned a thriving internet industry and has invaded social networking sites.

If you listen to experts like Joel Comm they will tell you that everyone who has something to say has a blog as his favorite platform.

By trying and experimenting you can find out if a bloging is for you. Bloging has become an indispensable tool for communicating with the internet world. I still have my reservations about social networking sites, but that does not mean they can not help in my marketing endeavors.

Stay focused.

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